color and emotional value
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color theory
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Color is often overlooked in photography. The colors in a photo can greatly affect the impact or the emotional value of the user. Have you ever come across a photograph with funky color combination with loud backgrounds? Have you ever noticed that if the colors arent complimentary they can give you an eye twisting headache?

color and mood
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Different colors invoke different emotional values and each value depends in which part of the world you are in. Some colors have a positive effect and some can convey some negative emotions. Here are Colors and their percieved emotional value for your reference.

Positive: Sense of power, strength, action, passion, sexuality
Negative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge

Positive: Caution, brightness, intelligence, joy, organization, Spring time
Negative: Criticism, laziness, or cynicism

Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security
Negative: Fear, coldness, passivity and depression

Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy
Negative: Ignorance, inferiority, sluggishness and superiority


color and emotional value
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Positive: Royalty, sophistication, religion
Negative: Bruised or foreboding

Positive: Monëy, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness
Negative: Envy, greed, constriction, guilt, jealousy and disorder

Positive: Dramatic, classy, committed, serious
Negative: Evil, death, ignorance, coldness

Positive: Pure, fresh, easy, cleanliness or goodness
Negative: Blind, winter, cold, distant

A Photo should tell us a story and they should communicate what the photographer wants to tell us.. logic and emotion play a big role in our understanding of a photograph but eventually emotion will win over the logic..most of the time.. we are purposefully trying to invoke a specific emotional response that will increase the enjoyment of your photos. So if given a chance… pick your colors carefully.

color and emotional value
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