Color is often overlooked in photography. The colors in a photo can greatly affect the impact or the emotional value of the user. Have you ever come across a photograph with funky color combination with loud backgrounds? Have you ever noticed that if the colors arent complimentary they can give you an eye twisting headache?
Different colors invoke different emotional values and each value depends in which part of the world you are in. Some colors have a positive effect and some can convey some negative emotions. Here are Colors and their percieved emotional value for your reference.
Positive: Sense of power, strength, action, passion, sexuality
Negative: Anger, forcefulness, impulsiveness, impatience, intimidation, conquest, violence and revenge
Positive: Caution, brightness, intelligence, joy, organization, Spring time
Negative: Criticism, laziness, or cynicism
Positive: Tranquility, love, acceptance, patience, understanding, cooperation, comfort, loyalty and security
Negative: Fear, coldness, passivity and depression
Positive: Steadfastness, courage, confidence, friendliness, and cheerfulness, warmth, excitement and energy
Negative: Ignorance, inferiority, sluggishness and superiority
Positive: Royalty, sophistication, religion
Negative: Bruised or foreboding
Positive: Monëy, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness
Negative: Envy, greed, constriction, guilt, jealousy and disorder
Positive: Dramatic, classy, committed, serious
Negative: Evil, death, ignorance, coldness
Positive: Pure, fresh, easy, cleanliness or goodness
Negative: Blind, winter, cold, distant
A Photo should tell us a story and they should communicate what the photographer wants to tell us.. logic and emotion play a big role in our understanding of a photograph but eventually emotion will win over the logic..most of the time.. we are purposefully trying to invoke a specific emotional response that will increase the enjoyment of your photos. So if given a chance… pick your colors carefully.